This Privacy Policy explains how PlayBaze collects, uses, stores, shares and protects personal data and related information when users access this website.
PlayBaze is an independent informational and affiliate website covering online casinos, bonuses, games, payment methods, mobile apps, responsible gambling and external gambling operators. PlayBaze is not a gambling operator and does not process bets, deposits, withdrawals or gambling account transactions.
1. Data Controller
For the purposes of this website, the operator of PlayBaze acts as the data controller for personal data collected directly through this website.
This Privacy Policy is intended to reflect the requirements of the EU General Data Protection Regulation (GDPR), Finnish data protection law and the guidance of the Finnish Data Protection Ombudsman where applicable.
Users may contact us through the contact channels available on the website.
2. Personal Data We May Collect
The categories of data collected depend on how you use the website.
Technical Data
We may collect:
- IP address;
- browser type and version;
- operating system;
- device type;
- language settings;
- approximate location derived from technical data;
- date and time of access;
- pages visited;
- referring URL;
- basic server logs;
- security event data.
Analytics Data
We may process analytics information such as:
- page views;
- time spent on pages;
- clicks and interactions;
- traffic source;
- device category;
- navigation path;
- website performance;
- general user behaviour on the website.
Where analytics data can identify or single out a user, it is treated as personal data.
Cookie and Tracking Data
We may use cookies, pixels, tags, local storage and similar technologies to operate the website, remember preferences, measure performance, detect abuse and manage affiliate links.
More details are available in our Cookie Policy.
Contact Form Data
If you contact us voluntarily, we may process:
- name or nickname provided by you;
- contact details you choose to provide;
- message content;
- technical metadata related to the request;
- any additional information you submit voluntarily.
Affiliate Referral Data
When you click an affiliate link, we may process limited referral information, such as:
- clicked link;
- page where the link was clicked;
- timestamp;
- campaign or tracking identifier;
- general conversion status received from an affiliate partner.
PlayBaze does not receive your gambling password, deposit amount, withdrawal details, KYC documents or full gambling history from external operators unless explicitly stated by that operator and permitted by law.
3. Data We Do Not Collect
PlayBaze does not collect, store or process:
- gambling account passwords;
- betting account credentials;
- KYC documents submitted to external operators;
- identity documents used with external operators;
- proof of address documents;
- bank account details;
- payment card numbers;
- e-wallet credentials;
- deposit transaction details;
- withdrawal transaction details;
- casino game history;
- betting history;
- gambling account balance;
- real-money gambling transaction records.
Such information is processed by the external operator with whom the user chooses to register.
4. Purposes of Processing
We may process data for the following purposes:
- operating and maintaining the website;
- ensuring website security;
- preventing spam, abuse, fraud and malicious activity;
- measuring website performance;
- improving content and usability;
- analysing traffic and user interaction;
- managing affiliate links and referral tracking;
- responding to user enquiries;
- complying with legal obligations;
- protecting rights, security and legitimate business interests.
5. Legal Bases Under GDPR
Depending on the context, we rely on one or more of the following legal bases:
Consent
Consent may be used for non-essential cookies, marketing cookies, affiliate tracking technologies, optional analytics and voluntary communications where required.
You may withdraw consent at any time through available cookie settings or browser settings, where applicable.
Legitimate Interests
We may rely on legitimate interests for website security, fraud prevention, basic analytics, content improvement, affiliate performance measurement, technical maintenance and responding to abuse.
Where legitimate interests are used, we assess whether our interests are overridden by user rights and freedoms.
Legal Obligation
We may process data where necessary to comply with legal obligations, regulatory requests, court orders or enforceable public authority requirements.
Contract or Pre-Contractual Steps
Where a user sends a request through the website, processing may be necessary to respond to that request.
6. Cookies
Cookies and similar technologies are used according to our Cookie Policy. In Finland, non-essential cookies and similar technologies may require valid consent. Users should be given meaningful information and a genuine choice before non-essential tracking is activated.
7. Affiliate Links and External Operators
This website contains links to external gambling operators. When you click such a link, you leave PlayBaze and become subject to the external operator's own legal documents.
External operators independently control:
- account registration;
- identity verification;
- KYC and AML checks;
- deposits and withdrawals;
- game activity;
- responsible gambling tools;
- marketing communications;
- privacy practices.
PlayBaze is not responsible for the privacy practices of external operators.
8. Service Providers and Recipients
We may share limited data with service providers who help us operate the website, including:
- hosting providers;
- content delivery networks;
- website security tools;
- analytics providers;
- cookie consent tools;
- contact form providers;
- communication tools;
- affiliate tracking partners;
- technical maintenance providers.
These providers may process data only for agreed purposes and subject to appropriate safeguards.
9. International Data Transfers
Some service providers may be located outside Finland or the European Economic Area (EEA). Where personal data is transferred outside the EEA, we use appropriate safeguards where required, such as adequacy decisions, Standard Contractual Clauses, contractual protections and technical security measures.
10. Data Retention
We keep data only for as long as necessary for the purposes described in this Policy.
Typical retention depends on:
- technical security needs;
- analytics configuration;
- cookie duration;
- contact request handling;
- legal obligations;
- dispute prevention;
- affiliate reporting needs.
When data is no longer necessary, it is deleted, anonymised or aggregated.
11. Security
We use reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
However, no website, server or internet transmission is completely secure. We cannot guarantee absolute security.
12. Your Rights
Under GDPR and Finnish data protection law, you may have the right to:
- request access to your personal data;
- request correction of inaccurate data;
- request deletion of data;
- request restriction of processing;
- object to processing based on legitimate interests;
- withdraw consent;
- request data portability where applicable;
- lodge a complaint with a supervisory authority.
Requests may be made through the contact channels available on the website.
13. Finnish Supervisory Authority
In Finland, the national data protection supervisory authority is the Office of the Data Protection Ombudsman. Users may contact the authority if they believe their data protection rights have been violated.
14. Minors
This website is not intended for users under 18 years of age. We do not knowingly collect personal data from minors for gambling-related purposes.
If we become aware that data from a minor has been collected improperly, we will take reasonable steps to delete it.
15. Automated Decision-Making
PlayBaze does not make decisions that produce legal or similarly significant effects on users based solely on automated processing.
External operators may use their own automated systems for risk, fraud, KYC, AML or responsible gambling purposes. Such processing is governed by their own privacy policies.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The latest version will be published on this page with the updated date.
17. Disclaimer
PlayBaze is an independent informational and affiliate website. We do not process real-money gambling activity and do not control the privacy practices of external operators.